Aligning Sales and Marketing Today

Presented by: John Kratz and Ken Jondahl

“Best practices” on Marketing’s tactical support of Sales with the goal of achieving today’s revenue targets with today’s product/service offerings. The root cause of the problems between Sales and Marketing is a lack of a common language and defined process for gathering knowledge about how customers actually use product/service offerings to achieve goals, solve problems, and satisfy needs.

Why is Sales and Marketing Alignment Important?

A sales and marketing benchmark 2005 survey of 1400 marketing professionals from 84 countries indicated those businesses which report the greatest success in aligning Sales and Marketing: Grew 5.4% faster year-on-year than their competitors. Were 38% better at closing proposals than non-aligned businesses. Churned 36% fewer of their customers to competitors each year

Why Should You Attend:

Presentation participants will leave with a 3-step process for improving Marketing’s efforts at communicating with prospective buyers, enabling Sales to engage qualified decision makers in meaningful, and relevant, business conversations. Presentation participants will also learn communication tactics that will help Website visitors better envision how they might use their offerings, and infuse the rest of their tactical marketing vehicles, such as white papers, press releases, webinars, brochures and telemarketing scripts, with relevant content that delivers more qualified prospects into their sales pipeline.

Who Should Attend:

Business Owners seeking “best practice” sales methodologies Sales executives and managers responsible for top-line revenue generationMarketing executives and managers responsible for sales collaterals, websites, lead generation and trade shows Agency account managers working on B2B marketing communications planning and implementation Senior executives with line Sales and Marketing responsibilities Seminar Leaders:

John Kratz – Instructor of Marketing, The Labovitz School of Business & Economics, UMD, and Principal Partner – The Vision Group

Ken Jondahl – Principal Partner – The Vision Group

http://www.visiongroupmn.com/leadership.htm