North Woods Education Project Series
The Minnesota Wood Campaign / True North Woods® and the Minnesota Wood Education Project, in cooperation with the Northeast Minnesota Sustainable Development Partnership, have develop a series of pre-recorded Webinars addressing a range of topics of interest to producers of wood and forest products; woodland owners; loggers; consumers; and architects, builders, and others who specify, distribute, or use products that come from the forest. Please click on the pre-recorded Webinar topic that is of interest to you. Turn the volume up on your speakers, and view the Webinar.
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True North Woods
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0 - Introduction
- About the Webinar series, sponsors, and supporters
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1 - Understanding the Green Movement
- A review of the benefits and costs of green certification programs for forest products and construction projects
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2 - Creative Marketing
- Unconventional strategies for leveraging your business’ vision
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3 - Selling Sustainability
- Selling a new value in the marketplace
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4 - Product Branding & Promotion
- Tools and strategies for breaking into high-value, niche markets
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5 - Strategic Thinking for the Trade Show Marketer
- Getting a return from trade shows
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6 - Setting Up an Online Store
- Building a selling website
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7 - Issues in Sustainable Forestry
- Maintaining quality and quantity over time
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8 - Marketing & the Web
- Optimization and getting to the top of the search list
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9 - Benefits of FSC Group Certification
- What, why, where, how and how much
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10 - Websites Made Easy
- How to use a blog to get up on the Internet
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11 - Email Marketing
- Using Constant Contact to reach a target audience.
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12 - True North Certified Forest Products Network
- The Minnesota FSC chain of custody group certification program
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13 - True North Certified Forestland Network
- The Minnesota FSC forest management group certification program
DNR says more logging possible in Minnesota
For further information